How Do I Target Traffic To My Blog?

So you have the knack for writing and recently you have taken interest in blogging. You determined your niche and started composing useful and informative blogs which you are very confident will attract readership and following. But then again, several days have already passed and you keep on publishing your work without any comments. Your traffic statistics also read zero. What must be wrong? This time, you should be bothered. Are you getting traffic or not? Is it worth your time or not? Well, you must realize that you need to target traffic!

Normally, bloggers, especially those who don’t pay much attention to the traffic stats, are clueless as to how they can get that so-called traffic. Many bloggers are up to now oblivious about the essence of earning traffic and how that contributes to the survival online. When nobody seems to care about what you read, there is enough reason for you to be alarmed.

Blogging can be an Asset

If you are active in blogging, you can surely concert your efforts and make it popular. And when you do, your talent can be turned into an online asset. If only you know what you are supposed to do, then, you can obviously promote yourself and then create a following. Eventually, you will be able to gather buyers for the niche you are up to.

Getting Traffic for Your Blog

The question here is, how can you create traffic for your blog? Remember that a significant amount of traffic is all you need to make your blog successful. In order to turn your insights into profitable and a popular venture, keep these tips in mind.

Have an email subscription form for your blog all set up. It takes inviting people in your network to subscribe. You can start off with your family members, colleagues, friends, associates, and clients.

Read, follow, and comment on other people’s blogs which are within your target niche. Be sure to write useful, informative, and intelligent comments as they will mirror your blogging ability. Should you capture the interest of others, they are likely to follow the link to your own work.

Utilize the Ping-O-Matic feature in pinging blog directories whenever you publish.

Submit your blogs to the common search engines and blog directories. A lot of them come for free these days.

Don’t forget to add the link to your blogs in the email signature file you provide.

Always provide the link on the pages of your website or on any newsletter you publish and give out. Do this in all forms of correspondences you create.

If you use brochures, business cards, and flyers for marketing strategy, be sure to print your blog’s URL.

It pays off to have an RSS feed URL to which people can easily subscribe to.

Remember to post updates to your blog to entice more subscribers.

Incorporating these tips to your routine will help you a lot in promoting your blogs. Not only that, but you also get to target traffic!

Target Traffic Through Social Media

Social Media for many small businesses is a cost-effective marketing tool that can help grow one’s brand name recognition, online presence and customer loyalty. However, it isn’t a slam dunk or quick-fix and the mindset with which we approach it will impact our success or failure.

Where social media is approached in the same vein as traditional media, think newspaper and magazine ads, billboards and the like, it is pretty much doomed to failure. Traditional media has its place in our overall marketing strategy, but it isn’t the approach we should take when sharing on social media.

Social media requires a paradigm shift in the way we think about reaching our target audience. Rather than telling and selling, its helping and providing value – and it’s all about our target audience.

Building On A Solid Foundation

Using social media to help develop and grow one’s brand and online presence requires an understanding of these steps to building a solid foundation:

  1. The role social media can play in your overall marketing and brand building plan. (part of an overall strategy, not the whole)
  2. The importance of having a complete profile on any social networks you are active on. (creating a good first, and ongoing, impression)
  3. The target audience you hope to reach and where they are online. (social network(s) suited to your business)
  4. The content your audience will find interesting, helpful and/or valuable on the specific networks you choose to be on. (appropriate, relevant content for your audience)
  5. The frequency with which you need to share content. (volume and regularity of content sharing,  to appear in the newsfeed of your target audience)
  6. The ongoing investment required to get started, regularly reach and build your audience and brand long-term. (time, money, tools and manpower)
  7. The need to be actively involved, often daily, in sharing, monitoring and responding. (proactive, not ‘set it and forget it’ )
  8. The way to build fans, followers and connections from your target audience. (growing meaningful numbers)
  9. The ways you can help make it easier for your target audience to find you on social networks. (helping people find you online)
  10. The importance of your website and how to use social media to drive traffic there.  (your website as the hub of your online presence)
  11. The truth about your brand, products, services and customer service, in the eyes of your customers and others. (how your brand reputation will support or undermine what you do on social media)

Our Obsession With Numbers

Laying a foundation for success with social media can be confusing and easily misunderstood. Our obsession with numbers can lead us to consider tactics to build our base of fans and followers that result in meaningless numbers. In the past, this may have meant sneaky Facebook ads, completely unrelated to our business and rarely focused on our target audience, designed to get people to like our Facebook Page and boost our fan numbers. For Twitter it meant, and still means, schemes that have us buying Twitter followers, all to boost our numbers and give us an appearance of success.

Often these bought fan/follower numbers represent individuals in other parts of the world that have no interest whatsoever in our products and services, let alone the content we are posting online. But hey, it looks good. Over time and as social media continues to mature, most of us have recognized that these ‘bought’ fans and followers are virtually meaningless when it comes to seriously build our online brand and our business.

Social media requires consistent effort and a long-term commitment that is focused on the wants and needs of those we have reached and those we hope to reach. It can help build brand name recognition, strengthen our brand’s reputation and foster customer loyalty for starters. It isn’t a quick fix but it offers many opportunities to those who are willing to pay the price.

Don’t Try To Do It All

When checking out the social networks that would work best for your business, remember the “less is more” concept. While some businesses have the resources (people, time, money) to manage several social networks, most smaller businesses do not. It’s better to choose a couple of the more important networks for your business, and manage them well, than it is to try to be on lots of different ones, and manage them poorly.

Social media by Sue Cockburn